Often times we come across the most interesting stories when we stop to listen to others. While these stories may become great inspiration for our own writing the fact is their story can not be told about their perspective like them. We have a obligation to encourage others to tell their stories in more than a Facebook or Twitter post. To continue the rich tradition of books and novels. To share their experiences, the lessons learned and the richness of life should be a gift everyone has access too.
I find that people may know they have a different backstory but without a little nudge or even a mention, people never consider writing their story. I had one friend recently celebrating 10 years after a crainiotomy surgery. During those years she had children, lead a life of adventure which lead to a life threatening ATV accident that occurred in the middle of her divorce. She’s walked away from all of her trauma with renewed hope in gratitude in the world. She needs to pen her life and the path she’s traveled. Her objection when I suggested writing a book was that there are parts that she wouldn’t be ready to share…never realizing that she doesn’t have to share those parts (though all stories are bettered by the details we aren’t ready to share). He experiences are extraordinary yet only those who know her know her story. So many others could learn from and be inspired if she would publish.
I recently had the opportunity to speak at a conference for Public Relation Professionals about SEO techniques that could be utilized in their writing. As recommended by the SEO experts in Gulfport at Fluxfish.
They recommended first to do keyword research to make sure that there is search volume for the term you want to use. There are many times when a phrase can be slightly altered so that it has better keyword metrics. I recommended using Google Keyword Planner and Semrush to do that keyword research. It was also noted that it is best to utilize more than one tool since none of the tools are perfect at this time.
I also covered the important of relevancy in the URL. This is the first and most important on page SEO tactic to consider. Once a keyword is included in the URL, through the title since it is the least likely factor to change. The title and URL don’t have to match so make sure the URL has your keyword in it regardless of the title.
Next we looked at metadata. All pages need to have metadata to explain to the search engine what the page is about. Using a computer algorithm to ascertain language, semantics, culture etc is far from perfected. Metadata is how we communicate this info to the search engine.
Finally we looked at anchor text. It is so important to make sure your anchor text aren’t random but rather thoughtful and express what your post is relevant for. Again this a major communication tool for Google. It was also stressed to make sure to not over do it and do not keyword stuff with anchor text. This should not be considered as a SEO tactic for ‘power’ but rather to express relevancy.
I enjoyed speaking to the SPRF and the wonderful professionals in public relations. Having the opportunity to learn and share with digital marketing professionals who are communicators and writers is always refreshing.
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